Smart scaling strategies for fast growing brokerages.
August 6, 2025
Port TMS and Convoy Platform Integration Brings Automated Booking and Vetted Carrier Network to TMS Users
August 22, 2025
Manual freight coordination is draining your bottom line
For small and mid-sized freight brokerages, manual carrier follow-ups are not just inefficient—they are profit erosion in disguise. Whether it’s missed pickups, delayed PRO numbers, or unclear rescheduling notices, every unresolved detail translates to time loss, customer dissatisfaction, and margin bleed.
Most brokerages know they are burning time. What they often miss is the scale of the loss.
The true cost of manual processes
Industry data reveals that:
- One in three logistics teams spend over 50 percent of their time on manual tasks such as calling carriers, recording updates, and confirming shipment statuses.
- An average of 113 minutes is lost per shipment due to manual processing, much of it tied up in repetitive follow-ups.
- Brokerages using automated TMS features consistently reduce operational costs by 8 to 10 percent, while gaining 5 to 15 percent in internal productivity.
Time is money. And unchecked manual workflows are eroding both.
AI Procaller was designed to solve this exact problem
Embedded directly within Port TMS, AI Procaller is not an add-on or external tool. It operates natively inside your brokerage’s existing workflow. It was built to reduce the burden on operations teams by taking ownership of three mission-critical tasks:
- Contacting carriers to retrieve PRO numbers
- Confirming missed pickups and reschedules
- Automatically logging carrier responses into the shipment file for full traceability
It operates without needing additional configuration. Your team does not manage it. Your system runs smoother, and your reps reclaim time instantly.
Live deployment demo: zero missed updates
In real brokerage environments, AI Procaller has been deployed to call carriers and return accurate status updates. These calls are handled automatically, and the responses are injected directly into Port TMS. That means no voicemail tag, no follow-up spreadsheet, and no customer left in the dark.
Operational leverage, not just time savings
This is not about faster calls. It’s about rerouting your team’s focus from low-value activity to high-leverage execution.
When your operations team is no longer answering the same three questions every day, they are free to onboard more clients, ensure better delivery accuracy, and operate at scale without expanding headcount.
This is what your competitors are starting to unlock. The question is whether you will stay on pace—or fall behind due to inaction.
The bottom line
If your brokerage is still manually chasing status updates, the loss is compounding. AI Procaller is how small teams compete with larger ones—by letting the system take over the work that never should have required human time in the first place.
We are not here to replace your team. We are here to arm them.
Port TMS with AI Procaller is ready to deploy.
Schedule a walkthrough and see how to reclaim time, margin, and growth opportunity—before another quarter slips away.
